Comfort not Canvas – maximise your number of guests by offering all-year-round accommodation.
British winter holidays are in! Cosy fires, marshmallows, snug blankets and crisp winter walks. Offer the cosiest of holidays in the countryside. Holiday makers are increasingly looking to the beautiful British countryside for every kind of holiday throughout the year. Our country is being explored for its beauty in all four seasons and we need the accommodation to provide for this boom.
If you’re thinking about developing a glampsite business using canvas based accommodation such as tipis, yurts and safari tents, make sure you consider their limitations. These canvas-based accommodation options generally need to be packed away and undercover during winter, making them unusable at this time. They’re also much less enticing in cold and wet weather as they’re harder to heat, so even if you could make them weather-proof, they’re going to be less appealing to your average holiday-goer. Given the length of our delightful British winters, you would be missing out on huge potential earnings which wouldn’t be the case if you had gone for a more durable option.
After a brisk winter walk, the thought of a hygge-filled pod with a wood burner lit inside as dinner is bubbling in the kitchenette is now the epitome of the ideal cosy winter break. The treat of having a warm soak in a hot tub outside while the ground is frosty and the mist is settling is also very appealing!
Don’t forget that winter weddings are now just as popular as summer weddings and offering your glampsite as wedding accommodation is only possible with reliable weather-resistant glamping pods. Sophisticated countryside-based Hen and Stag dos are also bigger than ever and glamping accommodation offers the perfect getaway if your marketing is targeted and specific!
Make sure you don’t limit your business to one season of the year. Our country’s weather and seasons are wonderfully unpredictable and you want to be celebrating that and not fighting against it.
For information on MOSS’s cosy Micro and Mini range of winter-ready timber cabins drop us a line. 01173 790505.
Next week’s blog will reveal Tip 5 – Encourage longer stays – Discouraging the odd one-night-stay that would only cost you more that you make.